Affiliate Marketing Abbreviations

As you become familiar with the affiliate marketing profession you will surely come across many abbreviations. Here are just a few of the more common ones to get you started.

ABW – ABestWeb, affiliate marketing forums.
AM – aside from affiliate marketing, this stands for Affiliate Manager, most programs are run by a manager whom, if you are wise, you will communicate with on a regular basis.
B2B – Business to business.
B2C – Business to consumer.
BHO – Browser helper object.
CR – Conversion ratio.
CPA – Cost per action.
CPM – Cost per thousand impressions.
CTR – Click through rate.
EPC – Average payout per hundred clicks.
EPM – Earning per thousand impressions.
PPC – Pay per click.
PPL – Pay per lead.
PPS – Pay per sale.
Payment Threshold – The minimum amount of commission earned before payment is made.
SEO – Search engine optimization.
SERP(s) – Search engine results page(s).
Spiff – Additional commission on specific products.
Tier program – earn extra commission from webmasters you refer to the program.